5 New Technological Trends In Skin Care
Skin care, like many cosmetic rejuvenation and therapeutic treatments throughout the ages, has always been riddled with weird quack “cures” and “treatments” that never led anywhere except to an empty purse. Because thousands of so called treatments have been put forth over the years and hundreds are available from all kinds of providers at any one time, it’s only natural that a lot of them lead nowhere because they really just don’t work.
And one thing so many of them have in common is their lack of credible scientific background research and realistic empirical evidence of effectiveness.
One of the best things about the overall trends behind skincare as a whole will be the advancement of more solid treatment options that actually work and their growing prominence amidst an ocean of sketchier care choices.
Let’s take a look at five serious and useful skin care trends that could make a real impact on the industry over the next few years or longer.
1. Stem Cell Therapy Based Skin Care
Stem cell therapy has shown promising results and at least experimental successes in a whole bunch of different medical fields, so why should skin care be any sort of exception?
Companies such as California based Bioregenerative Science and Beauty product giants L’Oreal and Lancôme have all gotten onto the stem cell bandwagon and begun releasing several lines of facial creams whose base ingredients include stem cells and stem cell derived molecules and amino acids from a number of animal (all procured without harming the animals in question) and plant sources. For example, at a recent cosmetics convention held in Milan, Italy, several companies unveiled products which contained cells derived from specific sources with supposed anti-aging properties; these sources ranged in diversity from horse placentas to the stem cells found in apples.
The area of stem cell based skin treatments is still in its infancy, but it holds a lot of interesting potential as the science evolves further.
2. Cheat Products
This is one item on the list that at least honestly makes no claims of giving its users long lasting results. The market for so called cheat products that create short term and highly cosmetic skin improvements is huge. Now, while the customers who use these usually know that they’re not getting any long term care results from what they’re using, they mostly don’t seem to mind and enjoy the short term superficial improvements that cheat products give them.
Skin treatment developers such as La Prairie and RoC have developed lines of facial wrinkle filling skin creams whose temporary effects are very popular with a lot of customers. Other manufacturers have come up with mixtures that include peptides, silica, polymers and hyaluronic acid, all of which are used to minimize the look of wrinkles within a few weeks of consistent use.
Cheat products like these are obviously not anything revolutionary and new in the skin care industry (if anything they represent some of the oldest treatments in existence), but there is a hot demand for lines of treatments that do actually deliver visible results, even if they’re temporary.
3. Genetic Research
Genetic research holds some of the deepest and potentially most long lasting solutions to the endless problems of creating effective skin care. Unlike many other skin care solutions that really only go skin deep –yes, pun intended–, genetic research into skin care is largely about trying to find the molecular causes of aging, skin problems and certain genetic tendencies towards less than ideal skin.
In a concentrated effort to find out the genetic and environmental factors that affect skin at the sub cellular level, companies like P&G, J&J and L’Oreal have collectively spent billions on research that’s also aimed at finding working solutions to these gene based problems. These are leading to new lines of treatment that incorporate substances and proteins which are known to nurture skin cells in ways that at least partly delay aging.
4. Laser Based Therapies
Laser therapy has been around for some time as a way of treating skin problems, but today it’s undergoing a flourishing renaissance in terms of all the assorted new ways by which it gets used to help fix all sorts of diverse skin problems.
Clinics all over the world such as Thrive Medical Spa in Chicago, to name one good example, are offering their clients a wide range of laser treatments that include solutions for wrinkles, varicose veins, sagging skin and red areas and acne amongst other conditions.
Again, while laser treatments aren’t exactly new, their effectiveness, precision and diversity of uses is really advancing to suite a lot of important skin care needs.
5. Medically and Scientifically Valid Treatments
A lot of customers are starting to insist more firmly than ever on seeing clinical testing labels on the treatments they pay good money for.
Now that a lot of us have become wise to the fact that “dermatologically tested” simply means a cream or treatment won’t actively harm you, the need for clinical testing labels is becoming important as a way of knowing that something actually delivers real benefits because lab studies showed that it does.
Stephan Jukic is a freelance writer who generally covers a variety of subjects relating to skin care, health, marketing, marketing tech and brand promotion. He also loves to read and write about subjects as varied as the idea of a location-free business, portable business management, and strategic marketing and advertising tactics. When he’s not busy writing or consulting, he spends his days enjoying life’s adventures either in Canada or Mexico. Connect with Stephan on Google+ and LinkedIn.